Madison To Distribute GORE™ RideOn© Cable Systems In The UK

W. L. Gore & Associates, Inc. and Madison are proud to announce an agreement to distribute Gore's low-friction shift and brake cable systems to independent bike dealers (IBDs) in the UK through Madison. The partnership will make the world-renowned GORE™ RideOn® brand available to more shops than ever before. GORE™ RideOn® Cable Systems exceed the requirements of the most demanding cyclists. "GORE™ RideOn® Cable Systems are the lowest friction, most durable cable systems available," said Lois Mabon, Global Product Manager of GORE™ RideOn® Cable Systems. With GORE™ RideOn® Cable Systems now more easily available to independent retailers through Madison with no minimum order quantities and swift delivery. Retailers now have the choice to purchase cables directly from Gore or through Madison. Richard Peploe Brand Director at Madison said “We have long appreciated the quality of the Gore™ RideOn® Cable Systems and look forward to offering them to our great network of dealers through our award winning sales team". Madison has built its position as the UK's leading distributor of bicycle parts by focussing on adding value for its business partners, customers and suppliers alike. The distribution of Gore enhances an already unrivalled portfolio of international brands, such as Shimano, Giro, Bell, Park Tool, Finish Line, Elite, DT Swiss, Blackburn and many more. Madison is proud of its reputation for innovation in brand management, retail support initiatives, and customer service, and continues to strive to achieve ever higher standards. For more information please visit www.madison.co.uk. W. L. Gore & Associates has made its name by creating innovative, technology-driven solutions, from high-performance GORE-TEX® fabrics, GORE BIKE WEAR™ and Elixir® guitar strings to medical devices that treat aneurysms. A privately held company whose annual sales exceed $2 billion, Gore is committed to perpetuating its tradition of product innovation that has endured for more than 50 years. Gore focuses its efforts in four main areas: electronics, fabrics, industrial and medical products. The company today claims a manufacturing or sales presence in more than 80 countries, employs more than 8,000 associates and sells thousands of high-performance products in diverse markets around the world. For more information about W. L. Gore & Associates, Inc. and Gore products visit www.rideoncables.com and www.gore-tex.com.